Compare and Contrast Essay on a Human Essays

Compare and Contrast Essay on a Human Essays Compare and Contrast Essay on a Human Essay Compare and Contrast Essay on a Human Essay Many have heard the saying, Nobodys perfect and truth is no one is. Everyone has something they want to change or improve about themselves. Society plays a big role in encouraging people to look a specific way, a way that is described as its version of perfect. A way that helps portray this vision of what people should look like is through advertisement. Ads are what grasps the attention of society and fghts to pull them into contributing, buying, etc. heir products and/or ideas. Ads have been round for centuries are continued until this day. Advertisements are a way of manipulating a person to think what the advertisement thinks. Ads have become nothing more than ordinary in our time. The purpose of this essay will be to compare and contrast three different advertisements by their elements. The three advertisements will be Weight Watchers, Proactive, and Victoria Secret. Everyone is born different and there is nothing that ca be done to prevent that. As we grow older we began to develop our own physical appearance and as many know, ot all are satisfied with end results. This touches the element of biology. Advertisements such as Weight Watchers and Proactive are set out to help those who feel in they are in desperate need. Both Weight watchers and Proactive bring in audience by sharing interviews that are called, Success Stories. These stories are told by everyday ordinary people on how the product was such a success for them. The stories are followed by before and after pictures of the person and how happy they are now. These two ads fall under the biology element because the product of the advertisement is meant to fix what your body is not doing naturally such as losing weight and getting rid of acne. Another element used by these two ads is celebrity gain. They are able to get celebrities to use their products and speak about the wonders its for them, which gives even more motivation for consumers to buy the product. Differences are Just as evident as similarities in the case of Weight Watchers and Victoria Secret. Though they both deal with the visual aspect of the human body, Weight Watchers deals with working on the body to make it look better and more appealing as where Victoria Secret uses advertisement to sell product that will make someone appear more seductive by wearing their products. The Weight watchers idea is to put more concern against a consumers health than their actual physical appearance and makes thin look as if it were an added bonus. By this I follow into an element between the two ads which is society pressure. Since beginning of time ppearance has been Judge quiet harshly by societies. People look for approval of others instead of themselves and when they do not seek approval they are Judged for having their own opinion towards themselves. These ads give consumers motivation to look and dress the way society wants them to. Weight watchers motivates by showing ordinary women happier than they have ever been exposing their body. Where Victoria Secret uses models who already tall and thin to sell proactive clothing and undergarments to women who have THAT body to show it off. By watching or nearlng aoout tnese ads It causes people to unaer pressure tnat tnat Is now tney should look. That if they look like suburban mom or high fashion model they will be approved and accepted by those around them. Advertisements try to bring out different emotions and feelings in their viewers. The advertisements mentioned in this essay appeal to different senses of the consumers yet do have a focus on one set target. Weight watchers focuses specifically on weight loss and healthy nutrition, Proactive works on clearing skin rom acne, and Victoria Secret sells merchandise that makes one more attractive. All three advertisements that have been mentioned use women to appeal to the audience. Though men are seen and mentioned in success with Weight Watchers and Proactive in all reality what the ads really try to hit are women. Women are way more vulnerable to purchasing products and merchandise because it is a natural instinct for them to care what others think of them. All three advertisements mention how they can make one appear more beautiful than how they already look. Women become easily fooled through manipulation. These ads speak through commercials, magazines, pictures, etc. we become so immune to their presence it soon becomes molded to the mind which more than likely lures consumers to hop on their wagon. This falls into the element of Psychology. Though not used the same way as before media does have quiet a history with manipulation. It is not noticeable sometimes not even used in ads but with being brought up time on from time on ads sink into brain into making the viewer want to go out and purchase their products/ merchandise.

Casablana Conference during World War II

Casablana Conference during World War II The Casablanca Conference occurred on January 1943 and was the third time President Franklin Roosevelt and Prime Minister Winston Churchill met during World War II. In November 1942, Allied forces landed in Morocco and Algeria as part of Operation Torch. Overseeing operations against Casablanca, Rear Admiral Henry K. Hewitt and Major General George S. Patton captured the city after a brief campaign which included a naval battle with Vichy French vessels. While Patton remained in Morocco, Allied forces under the direction of Lieutenant General Dwight D. Eisenhower pressed east into Tunisia where a stalemate with Axis forces ensued. Casablanca Conference - Planning: Believing that the campaign in North Africa would be quickly concluded, American and British leaders began debating the future strategic course of the war. While the British favored pushing north through Sicily and Italy, their American counterparts desired a direct, cross-Channel attack directly into the heart of Germany. As this issue, as well as several others, including plans for the Pacific, required extensive discussion, it was decided to schedule a conference between Roosevelt, Churchill, and their respective senior leadership under the codename SYMBOL. The two leaders selected Casablanca as the site of the meeting and organization and security for the conference fell to Patton. Choosing the Anfa Hotel to host, Patton moved forward with meeting the logistical needs of the conference. Though Soviet leader Joseph Stalin was invited, he declined to attend due to the ongoing Battle of Stalingrad. Casablanca Conference - The Meetings Begin: The first time an American president had left the country during wartime, Roosevelts trip to Casablanca consisted of a train to Miami, FL then a series of chartered Pan Am flying boat flights that saw him make stops in Trinidad, Brazil, and Gambia before finally arriving at his destination. Departing from Oxford, Churchill, weakly disguised as a Royal Air Force officer, flew from Oxford aboard an unheated bomber. Arriving in Morocco, both leaders were quickly whisked to the Anfa Hotel. The center of a one-mile-square compound that had been built by Patton, the hotel had previously served as housing for the German Armistice Commission. Here, the first meetings of the conference commenced on January 14. The next day, the combined leaderships received a briefing on the campaign in Tunisia from Eisenhower. As talks pushed forward, an agreement was quickly reached on the need to bolster the Soviet Union, focus bombing efforts on Germany, and win the Battle of the Atlantic. The discussions then bogged down when the focus shifted to allocating resources between Europe and the Pacific. While the British favored a defensive stance in the Pacific and a total focus on defeating Germany in 1943, their American counterparts feared allowing Japan time to consolidate their gains. Further disagreement arose in regard to plans for Europe after victory in North Africa. While American leaders were willing to mount an invasion of Sicily, others, such as US Army Chief of Staff General George Marshall desired to know Britains ideas for striking a killer blow against Germany. Casablanca Conference - The Talks Continue: These largely consisted of a thrust through southern Europe into what Churchill termed Germanys soft underbelly. It was felt that an attack against Italy would take Benito Mussolinis government out of the war forcing Germany to shift forces south to meet the Allied threat. This would weaken the Nazi position in France allowing for a cross-Channel invasion at a later date. Though the Americans would have preferred a direct strike into France in 1943, they lacked a defined plan to counter the British proposals and experience in North Africa had shown that additional men and training would be required. As it would be impossible to obtain these quickly, it was determined to pursue the Mediterranean strategy. Before conceding this point, Marshall was able to secure a compromise calling for the Allies to maintain the initiative in the Pacific without undermining efforts to defeat Germany. While the agreement allowed the Americans to continue seeking retribution against Japan, it also showed that they had been badly outmaneuvered by the better-prepared British. Among the other topics of discussion was obtaining a degree of unity between French leaders General Charles de Gaulle and General Henri Giraud. While de Gaulle considered Giraud an Anglo-American puppet, the latter believed the former to be a self-seeking, weak commander. Though both met with Roosevelt, neither impressed the American leader. On January 24, twenty-seven reporters were called to the hotel for an announcement. Surprised to find a large number of senior Allied military leaders there, they were stunned when Roosevelt and Churchill appeared for a press conference. Accompanied by de Gaulle and Giraud, Roosevelt forced the two Frenchmen to shake hands in a show of unity. Casablanca Conference - The Casablanca Declaration: Addressing the reporters, Roosevelt offered vague details about the nature of the conference and stated that the meetings had allowed the British and American staffs to discuss a variety of key issues. Moving forward, he stated that peace can come to the world only by the total elimination of German and Japanese war power. Continuing, Roosevelt declared that this meant the unconditional surrender of Germany, Italy, and Japan. Though Roosevelt and Churchill had discussed and agreed on the concept of unconditional surrender in the preceding days, the British leader did not expect his counterpart to make such a blunt statement at that time. In concluding his remarks, Roosevelt stressed that unconditional surrender did not mean the destruction of the population of Germany, Italy, or Japan, but it [did] mean the destruction of the philosophies in those countries which [were] based on conquest and subjugation of other people. Though the consequences of Roosevelts statement have been greatl y debated, it was clear that he desired to avoid the vague type of armistice that had ended World War I. Casablanca Conference - Aftermath: Following an excursion to Marrakesh, the two leaders departed for Washington, DC, and London. The meetings at Casablanca saw the mounting of a cross-Channel invasion delayed by a year, and given the Allied troop strength in North Africa, the pursuance of a Mediterranean strategy had a degree of inevitability. While the two sides had formally agreed on the invasion of Sicily, the specifics of future campaigns remained ambiguous. Though many were concerned that the unconditional surrender demand would reduce the Allies latitude to end the war and would increase enemy resistance, it provided a clear statement of war aims which reflected public opinion. Despite the disagreements and debates at Casablanca, the conference did work to establish a degree of kinship between the senior leaders of the American and British militaries. These would prove key as the conflict pushed forward. The Allied leaders, including Stalin, would meet again that November at the Tehran Conference.

The impact of foreign direct investment on economic growth of less Essay

The impact of foreign direct investment on economic growth of less developed countries - Essay Example However, in open economy investment is funded both through household savings and foreign capital flows, incorporating FDI. FDI facilitates investment-receiving (host) nations to attain investment levels ahead of their capability to save (Atique, Ahmad and Azhar, 2004, p. 1). The study aims to discuss about the underlying effect of foreign direct investment on economic growth of the less developed or the developing nations. The study seeks to analyze whether the inflow of foreign direct investment is really leading to economic growth and capital formation within the less developed countries. The topic â€Å"The impact of foreign direct investment on economic growth of less developed countries† seems to be interesting and relevant. Through this topic, the study seeks to find whether these inflows of foreign capital can be sustained within the less developed economies. Whether the transnational players in the international economy could contribute to the modernization of the economies of developing countries is also the point of concern in this study. Development Economics is a topic that studies the economics of the developing nations. It has made exceptional use of economic hypothesis, econometric methods, sociology, anthropology, political science, ecology and demography and has mushroomed into one of the liveliest parts of study in all the social sciences. It is reasonable to say that the model of economic growth initiated by Robert Solow in 1956 has had an elementary impact on development economics. An addition to the capital stock will have a larger effect on per-capita income. It implies that by means of controlling parameters (for example, savings rates and population growth rates), poorer nations will tend to develop faster and hence will come up to reach the levels of comfort enjoyed by their affluent counterparts (Ray, 2007, pp.

Communication and organizational Performance Essay

Communication and organizational Performance - Essay Example As a result, they have been forced to adopt strategies and behaviors that can help them improve their performance and profitability and therefore remain relevant. Over the years, communication has proved to be one of the most central factors to individual and organizational performance (Abugre, 2007, p. 42). Effective communication has the potential of significantly improving individual and organizational performance. On the other hand poor communicant can considerably compromise individual and organizational performance. Communication is indeed any organization’s lifeblood. Communication directly influences employee trust, productivity, and morale (Ng et al, 2006, p. 474). Studies have shown that effective communications can maximize efficiency, company operations, increase organization’s overall success, and accelerate the corporate strategy execution. Most managers have realized the essence of communication in organizational performance and are extensively using corp orate communication to achieve organizational goals and objectives (May and Mumby, 2005, p. 29). This paper will critically evaluate the extent to which managers use corporate communication to manipulate understanding and encourage compliance with management direction. Corporate communication enables corporate organization to relay information to its employees, shareholders, stakeholders, agencies, media, and the general public. It is important that an organization communicate the same message to its publics and especially its employees in ethical, credible, and coherent manner. According to Robson, Skarmeas and Spyropoulou (2006, p. 585), corporate communication enables employees of an organization to coordinate tasks, learn from each other and help them to create and maintain viable relationships. Several studies have shown that corporate communication is linked to improved performance in the sense that it enhances employees’ commitment in the workplace, provides opportunit y for learning, and is critical in enhancing employee satisfaction (Buchanan and Huczynski, 2010, p. 70). While corporate communication in itself is central to individual and organizational performance, it is not enough for an organization to have corporate communication as part of its strategies. Corporate communication of any organization should be designed in such a way that it achieves its objectives and significantly contributes to the achievement of overall organizational goals and objectives. It should be packaged in such a way that it has huge and positive managerial impacts; in other words it should be a channel to flow of information, policies, and even resources (Cornelissen, 2011, p. 18). Corporate communication is a managerial tool that is often expected to coordinate activities, share information, policies, and resources with employees, reduce unnecessary managerial rules and burdens, and eventually improve organizational performance (Robson, Skarmeas and Spyropoulou, 2006, p. 589). In the absence of corporate communication, organized activities of organizations would cease to exist and organization would have many uncoordinated activities which in return would lead to poor organizational performance (Abugre, 2007, p. 45). It is in the light of this fact that managers use corporate communi

Jealousy in Three Dramatic Monologues by Browning Essay -- Robert Brow

Jealousy in Three Dramatic Monologues by Browning The poems 'My Last Duchess', 'Porphyria's Lover' and 'The Laboratory' are three dramatic monologues, theatrical tales of bitter jealousy told by anonymous, murderous lovers. 'My Last Duchess' and 'Porphyria's Lover' use the simple idea of cruel male domination to portray the narrator's jealousy, as these two men do not know any other way of controlling their seemingly flirtatious lovers' behaviour. They try to completely possess their women as objects, and such a need for power seems to be a pure statement of irrational jealousy. The following quotations show this idea clearly and, although the later is not direct to the murder of his lover, it is plain that the narrator is cruel, objective possessiveness. "I propped her head up as before." This quotation clearly shows that Porphyria's lover did not seem to understand the full consequence of murdering this woman, an idea which is also quite apparent in my last duchess, as the Duke certainly appears to brag about his wife's flirtatious behaviour, and it stopping. Returning to the idea of cruel male domination, though, this is obviously apparent in 'My Last Duchess' when the Duke suddenly proclaims the following; "Notice Neptune, though, taming a sea-horse." I would argue that Neptune is representative of the Duke, 'taming' though I would suggest imprisoning, brutally dominating a beauty of nature, which is representative of the Duchess, whom the Duke violently 'tamed' also. This idea is not so apparent in 'The Laboratory' because the narrator is female. We do, however, see her plotting the murder of her adulterous husband, so in a way is trying to 'tame' him too. Cruel, male domination... ...ithee?" The woman has bought a poison to kill her husband's lover with, which is a typical murder weapon of women, and also the most vicious of the three murders, as it would be the most painful for the victim. Murder, therefore, is the main presentation of jealousy in the three poems, and gives us considerable insight to the point of the narrator, because the poems are dramatic monologues. The narrators cannot see that their jealousy has overridden natural behaviour because they simply couldn't control and dominate their lover's behaviour. In conclusion, therefore, jealousy is presented throughout the poems as an ultimate need for control and brutal domination, leading to the irrational behaviour of the narrators, and unprecedented murder through inability to control their own behaviour, let alone anyone else's, and of course, their own jealousy.

Representation and Stuart Hall’s the Other

Representation connects meaning and language to culture. Theories about how LANGUAGE is used to represent the world: * the reflective, Does language simply reflect a meaning which already exists out there in the world of objects, people and events? * the intentional Does language express only what the speaker or writer or painter wants to say, his or her personally intended meaning? * the constructionist Or is meaning constructed in and through language? this perspective has had the most significant impact on cultural studies in recent years.Two major variants or models of the constructionist approach – the semiotic approach (Ferdinand de Saussure) and the discursive approach (Michel Foucault). It is simple enough to see how we might form concepts for things we can perceive -people or material objects, like chairs, tables and desks. But we also form concepts of rather obscure and abstract things, which we can't in any simple way see, feel or touch. Think, for example, of our c oncepts of war, or death, or friendship or love.And, as we have remarked, we also form concepts about things we never have seen, and possibly can't or won't ever see, and about people and places we have plainly made up. We may have a clear concept of, say, angels, mermaids, God, the Devil, or of Heaven and Hell. Culture Now it could be the case that the conceptual map which I carry around in my head is totally different from yours, in which case you and I would interpret or make sense of the world in totally different ways. We would be incapable of sharing our thoughts or expressing ideas about the world to each other.In fact, each of us probably does understand and interpret the world in a unique and individual way. However, we are able to communicate because we share broadly the same conceptual maps and thus make sense of or interpret the world in roughly similar ways. That is indeed what it means when we say we ‘belong to the same culture'. Because we interpret the world in roughly similar ways, we are able to build up a shared culture of meanings and thus construct a social world which we inhabit together. That is why ‘culture' is sometimes defined in terms of ‘SHARED MEANINGS/CONCEPTUAL MAPS'.However, a shared conceptual map is not enough. We must also be able to represent or exchange meanings and concepts, and we can only do that when we also have access to a shared language. LANGUAGE is therefore the second system of representation involved in the overall process of constructing meaning. At the heart of the meaning process in culture, then, are two related ‘systems of representation'. The first enables us to give meaning to the world by constructing a set of correspondences or a chain of equivalences between things -people, objects, events, abstract ideas, etc. and our system of concepts, our conceptual maps. The second depends on constructing a set of correspondences between our conceptual map and a set of signs, arranged or org anized into various languages which stand for or represent those concepts. The relation between ‘things', concepts and signs lies at the heart of the production of meaning in language. The process which links these three elements together is what we call ‘representation'. 1. 2 Language and representation Sheep, cartoon and abstract painting. Visual signs are what are called iconic signs.That is, they bear, in their form, a certain resemblance to the object, person or event to which they refer. Written or spoken signs, on the other hand, are what is called indexical. 1. 3 Sharing the codes The question, then, is: how do people who belong to the same culture, who share the same conceptual map and who speak or write the same language (English) know that the arbitrary combination of letters and sounds that makes up the word, TREE, will stand for or represent the concept ‘a large plant that grows in nature'? The meaning is not in the object or person or thing, nor is it in the word.It is we who fix the meaning so firmly that, after a while, it comes to seem natural and inevitable. It is constructed and fixed by the CODE, which sets up the correlation between our conceptual system and our language system. Codes fix the relationships between concepts and signs. They stabilize meaning within different languages and cultures. One way of thinking about ‘CULTURE' is in terms of these†¦ shared conceptual maps, shared language systems and the codes which govern the relationships of translation between them.This translatability is not given by nature or fixed by the gods. It is the result of a set of social conventions. To belong to a culture is to belong to roughly the same conceptual and linguistic universe, to know how concepts and ideas translate into different languages, and how language can be interpreted to refer to or reference the world. To share these things is to see the world from within the same conceptual map and to make sense of i t through the same language systems. [Inuit and English terms of snowy weather] Does this necessarily mean they experience the snow differently? . 4 Theories of representation Reflective approach meaning is thought to lie in the object, person, idea or event in the real world, and language functions like a mirror, to reflect the true meaning as it already exists in the world. As the poet Gertrude Stein once said, ‘A rose is a rose is a rose'. In the fourth century BC, the Greeks used the notion of mimesis to explain how language, even drawing and painting, mirrored or imitated Nature; they thought of Homer's great poem, The Iliad, as ‘imitating' a heroic series of events.So the theory which says that language works by simply reflecting or imitating the truth that is already there and fixed in the world, is sometimes called ‘mimetic'. And if someone says to me that there is no such word as ‘rose' for a plant in her culture, the actual plant in the garden canno t resolve the failure of communication between us. Within the conventions of the different language codes we are using, we are both right -and for us to understand each other, one of us must learn the code linking the flower with the word for it in the other's culture.Intentional approach. (the opposite case. ) It holds that it is the speaker, the author, who imposes his or her unique meaning on the world through language. Words mean what the author intends they should mean. Again, there is some point to this argument since we all, as individuals, do use language to convey or communicate things which are special or unique to us, to our way of seeing the world. However, as a general theory of representation through language, the intentional approach is also flawed.We cannot be the sole or unique source of meanings in language, since that would mean that we could express ourselves in entirely private languages. But the essence of language is communication and that, in turn, depends on shared linguistic conventions and shared codes. Language can never be wholly a private game. Our private intended meanings, however personal to us, have to enter into the rules, codes and conventions of language to be shared and understood. Language is a social system through and through.This means that our private thoughts have to negotiate with all the other meanings for words or images which have been stored in language which our use of the language system will inevitably trigger into action. Constructivist approach The third approach recognizes this public, social character of language. It acknowledges that neither things in themselves nor the individual users of language can fix meaning in language. Things don't mean: we construct meaning, using representational systems – concepts and signs.We must not confuse the material world, where things and people exist, and the symbolic practices and processes through which representation, meaning and language operate. Constructi vists do not deny the existence of the material world. However, it is not the material world which conveys meaning: it is the language system or whatever system we are using to represent our concepts. It is social actors who use the conceptual systems of their culture and the linguistic and other representational systems to construct meaning, to make the world meaningful and to communicate about that world meaningfully to others.Representation is a practice, a kind of ‘work', which uses material objects and effects. But the meaning depends, not on the material quality of the sign, but on its symbolic function. It is because a particular sound or word stands for, symbolizes or represents a concept that it can function, in language, as a sign and convey meaning – or, as the constructionists say, signify (sign-i-fy) 1. 5 The language of traffic lights We represent or symbolize the different colours and classify them according to different colour-concepts.This is the concep tual colour system of our culture. We say ‘our culture' because, of course, other cultures may divide the colour spectrum differently. What's more, they certainly use different actual words or letters to identify different colours: what we call ‘red', the French call ‘rouge' and so on. This is the linguistic code -the one which correlates certain words (signs) with certain colours (concepts), and thus enables us to communicate about colours to other people, using ‘the language of colours'.But how do we use this representational or symbolic system to regulate the traffic? Colours do not have any ‘true' or fixed meaning in that sense. Red does not mean ‘Stop' in nature, any more than Green means ‘Go'. In other settings, Red may stand for, symbolize or represent ‘Blood' or ‘Danger' or ‘Communism'; and Green may represent ‘Ireland' or ‘The Countryside' or ‘Environmentalism'. Even these meanings can change. In the ‘language of electric plugs', Red used to mean ‘the connection with the positive charge’ but this was arbitrarily and without explanation changed to Brown!But then for many years the producers of plugs had to attach a s1ip:of paper telling people that the code or convention had changed, otherwise how would they know? Red and Green work in the language of traffic lights because ‘Stop' and ‘Go' are the meanings which have been assigned to them in our culture by the code or conventions governing this language, and this code is widely known and almost universally obeyed in our culture and ‘cultures like ours –though we can well imagine other cultures which did not possess the code, in which this language would be a complete mystery.Does it matter which colours we use? No, the constructivists argue. This is because what signifies is not the colours themselves but (a) the fact that they are different and can be distinguished from one another ; and (b) the fact that they are organized into a particular sequence. What signifies, what carries meaning is not each colour in itself nor even the concept or word for it. It is the difference between Red and Green which signifies. If you couldn't differentiate between Red and Green, you couldn't use one to mean ‘Stop' and the other to mean ‘Go'. The simplest way of marking difference is, of course, by means of a binary opposition. Saussure’s revolutionary proposition =: a language consists of signifiers, but in order to produce meaning, the signifiers have to be organized into ‘a system of differences'. It is the differences between signifiers which signify. ) In principle, any combination of colours – like any collection of letters in written language or of sounds in spoken language – would do, provided they are sufficiently different not to be confused.Constructionists express this idea by saying that all signs are ‘arbitrary'. †˜Arbitrary' means that there is no natural relationship between the sign and its meaning or concept. Signs are arbitrary. Their meanings are fixed by codes. Since Red only means ‘Stop' because that is how the code works, in principle any colour would do, including Green. It is the code that fixes the meaning, not the colour itself. This also has wider implications for the theory of representation and meaning in language. It means that signs themselves cannot fix meaning.Instead, meaning depends on the relation between a sign and a concept which is fixed by a code. Meaning is ‘relational'. 1. 6 Summary Representation is the production of meaning through language. Constructionists argue we use signs, organized into languages of different kinds, to communicate meaningfully with others. Languages can use signs to symbolize, stand for or reference objects, people and events in the so-called ‘real' world. But they can also reference imaginary things and fantasy worlds o r abstract ideas which are not in any obvious sense part of our material world.There is no simple relationship of reflection, imitation or one-to-one correspondence between language and the real world. The world is not accurately or otherwise reflected in the mirror of language. Language does not work like a mirror. Meaning is produced within language, in and through various representational systems which, for convenience, we call ‘languages'. Meaning is produced by the practice of representation. It is constructed through signifying – i. e. meaning-producing- practices. How does this take place? In fact, it depends on two different but related systems of representation.First, the concepts which are formed in the mind function as a system of mental representation which classifies and organizes the world into meaningful categories. If we have a concept for something, we can say we know its ‘meaning'. But we cannot communicate this meaning without a second system of representation, a language. Language consists of signs organized into various relationships. But signs can only convey meaning if we possess CODES which allow us to translate our concepts into language -and vice versa. These codes are crucial for meaning and representation.They do not exist in nature but are the result of social conventions. They are a crucial part of our culture – our shared ‘maps of meaning' -which we learn and unconsciously internalize as we become members of our culture. Meaning is not fixed. For many centuries, western societies have associated the word BLACK with everything that is dark, evil, forbidding, devilish, dangerous and sinful. Yet perception of black people in America in the 1960s changed after the phrase ‘Black is Beautiful' became a popular slogan -where the signifier, BLACK, was made to signify the exact opposite meaning (signified) to its previous associations.In Saussure's terms, ‘Language sets up an arbitrary relation between signifiers of its own choosing on the one hand, and signifieds of its own choosing on the other. Not only does each language produce a different set of signifiers, articulating and dividing the continuum of sound (or writing or drawing or photography) in a distinctive way; each language produces a different set of signifieds; it has a distinctive and thus arbitrary way of organizing the world into concepts and categories' (Culler, 1976, p. 23).

Native American Stereotypes in Film and Television

The 2013 remake of â€Å"The Lone Ranger,† featuring Native American sidekick Tonto (Johnny Depp), renewed concerns about whether the media promotes stereotypical images of Native Americans. In film and television, American Indians have long been portrayed as people of few words with magical powers. Often the Indians in Hollywood are dressed as â€Å"warriors,† which perpetuates the notion that Natives are savages. On the other hand, Native American women are depicted as beautiful maidens sexually available to white men. Collectively, the stereotypical images of American Indians in Hollywood continue to influence public perception of this racial group. Beautiful Maidens While the media often portrays Native American men as warriors and medicine men, their female counterparts are typically portrayed as beautiful Indian maidens. There is the maiden on the cover of Land O’ Lakes butter products, Hollywood’s various representations of  Ã¢â‚¬Å"Pocahontas† and Gwen Stefani’s controversial portrayal of an Indian princess for No Doubt’s 2012 music video for â€Å"Looking Hot.† Native American author Sherman Alexie tweeted that with the video No Doubt turned â€Å"500 years of colonialism into a silly dance song and fashion show.† Representations of Native American women as â€Å"easy squaws† have real-world consequences. American Indian women suffer from high rates of sexual assaults, often perpetrated by non-Native men. According to the book Feminisms and Womanisms: A Women’s Studies Reader, American Indian girls are also often subjected to derogatory sexual comments. â€Å"Whether princess or squaw, Native femininity is sexualized,† writes Kim Anderson in the book. â€Å"This understanding finds its way into our lives and our communities. Sometimes, it means constantly having to fend off the advances of people with an appetite for the ‘Other.’ It may involve a continual struggle to resist crass, sexualized interpretations of one’s being†¦Ã¢â‚¬  Stoic Indians Unsmiling Indians who speak few words can be found in classical cinema as well as in cinema of the 21st century. This representation of Native Americans paints them as one-dimensional people who lack the full range of emotions that other groups display. Adrienne Keene of the Native Appropriations blog says that portrayals of indigenous peoples as stoic can largely be traced to the pictures of Edward Curtis, who photographed American Indians in the late 19th and early 20th centuries. â€Å"The common theme throughout Edward Curtis’s portraits is stoicism,† Keene explains. â€Å"None of his subjects smile. Ever. †¦To anyone who has spent any time with Indians, you know that the ‘stoic Indian’ stereotype couldn’t be further from the truth. Natives joke, tease, and laugh more than anyone I know—I often leave Native events with my sides hurting from laughing so much.† Magical Medicine Men Like the â€Å"Magical Negro,† Native American males are often portrayed as wise men with magical powers in film and television shows. Usually medicine men of some sort, these characters have little function other than to guide white characters in the right direction. Oliver Stone’s 1991 film â€Å"The Doors† is a case in point. In this film about the famed rock group, a medicine man appears at key moments in Jim Morrison’s life to shape the singer’s consciousness. The real Jim Morrison may have really felt that he connected with a medicine man, but his thinking was likely influenced by Hollywood depictions of American Indians. In all cultures, there have traditionally been individuals with an impressive knowledge of the healing qualities of plants and herbs. Yet, Native Americans have been portrayed in film and television time and time again as medicine men who have no other purpose but to rescue hapless white people from harm. Bloodthirsty Warriors In films such as â€Å"The Last of The Mohicans,† based on James Fenimore Cooper’s book of the same name, there is no shortage of Indian warriors. Hollywood has traditionally portrayed Native Americans as tomahawk-wielding savages thirsty for the white man’s blood. These brutes engage in barbaric practices such as scalping and sexually violate white women. The Anti-Defamation League has attempted to set this stereotype straight, however. â€Å"While warfare and conflict did exist among Native Americans, the majority of tribes were peaceful and only attacked in self-defense,† the ADL reports. â€Å"Just like European nations, American Indian tribes had complex histories and relationships with one another that sometimes involved combat, but also included alliances, trade, intermarriage and the full spectrum of human ventures.† As the character, Thomas-Builds-the Fire notes in the film â€Å"Smoke Signals,† many First Nations peoples have no history of being warriors. Thomas points out that he came from a tribe of fishermen. The warrior stereotype is a â€Å"shallow† one the ADL asserts, as it â€Å"obscures family and community life, spirituality, and the intricacies inherent in every human society.† In the Wild and on the Rez In Hollywood films, Native Americans are typically found living in the wilderness and on reservations. In reality, considerable numbers of First Nations peoples live off the reservation and in major U.S. cities. According to Washington University in St. Louis, 60 percent of the Native American population lives in cities. The U.S. Census Bureau reports that New York, Los Angeles, and Phoenix boast the largest populations of Native Americans. In Hollywood, however, it’s rare to see an aboriginal character living in a metropolitan area.